EMarketing Sales & Recruiting Programs for Staffing Companies

Table of Contents:

SECTION I – EMARKETING BASICS – STAFFING INDUSTRY

• Why Create an EMarketing Sales and Recruiting Program?
• Email Emarketing Facts
• The "Why's" of the EMarketing Success Story
• What Does This Mean To Your Staffing Business?
• Online Advertising Objectives
• B2B Buying Needs
• The Importance of Differentiation and Overcoming Perceived Indifference
• "But I Have The Best "Quality" Service In Our Market! Why Do We Need To Advertise Using This Approach?"
• Building Relationships

SECTION II – PLANNING YOUR CAMPAIGN

• Who Do You Market To?
• Types of Email Messages for the Staffing Industry
• What Do You Want Your Audience to Do?
• When is the Best Time to Start? Frequency?
• How Do I Create and Execute a Successful EMarketing Program?
• Planning: Mission Development - Performance Goals - Action Plans
• Five Email Marketing Myths
• How Do You Develop Target Lists?

SECTION III – EMARKETING MESSAGE & SENDING

• Email Development – The Creative
• Subject Line
• Message Body
• Landing Page
• Newsletters / E-Zines Content
• Bulk Email Sending
• EMarketing First aid

SECTION IV – TIPS – ADDITIONAL RESOURCES

• Spam Notes
• Twenty Additional Tips for Effective EMarketing
• EMarketing Recruiting/ Retention Program Samples
• EMarketing Sales Development Program Samples
• Additional Resources
• The Web Marketing Checklist: 29 Ways to Promote Your Website
• Search Engine Strategies
• Linking Strategies
• Traditional Strategies
• Email Strategies
• Miscellaneous Strategies
• Paid Advertising Strategies