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High Visibility Marketing for Staffing Companies with table of contents - $245
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High-Visibility-Marketing-s

Creating a lighted path for prospects and clients to spend money with you.

Marketing is a key business generator that creates the energy to fuel the operations of a staffing business! Marketing creates opportunity for new staffing income; sustains current revenues and instills top-of-mind presence in the minds of staffing customers, prospects, candidates and, for want of a better word, "influencers". If accomplished well, this top of the mind presence results in a steady stream of opportunity, revenues and profits for the staffing company.

Within these pages you will become very knowledgeable about marketing for your company. You will receive a few simple tools to help you get started and manage your first as well as successful programs. You will also receive a 'paradigm' (a general conception or worldview) about how marketing works; how to work your marketing program, and specific staffing marketing projects that work today!

Like everything truly worth accomplishing, marketing can be easily described…but the challenge is in the details, the "doing" of it again and again until you get it right. But I think that once you begin to see the results, you'll be infused with the 'bug' - the urge to make your programs more efficient, turn-key, and successful.

Table of Contents from High Visibility Marketing for Staffing Companies

MARKETING 101
Staffing Marketing Defined

  • Marketing - Sales Connection
  • What Aristotle Said…
  • What Your Audience Experiences
  • Long Term vs. Short Term Results
  • 10 Key Commandments of Marketing

    • THE ESSENTIALS

  • Visibility
  • WHAT is your Message?
  • 15 "Meta" Messages Supporting Staffing Business Relationships
  • 5 Critical Characteristics of Your Message
  • Positioning
  • First in Your Category Branding
  • Credibility

    • SEVEN STEP MARKETING PLAN

  • High Visibility Marketing Process –  Seven Step Marketing Plan
  • Company Baseline
  • Company Summary Form
  • Sample Baseline Statement
  • Marketing Strategy & Tactics
  • Targeting
  • "High Beam" Prospecting
  • Increasing your Share of the Market Pie – More Clients!
  • Specialty/Segment Growth
  • Market Segmentation, Targeting, and Positioning
  • Client Organization Penetration
  • Creative Development
  • Get Your Prospects to Respond!
  • Call to Action
  • The Most Persuasive Words
  • Words that Offend or Dissuade
  • Distribution
  • Publicity
  • Direct Marketing
  • Survey
  • Word of Mouth - Buzz
  • Implementation Plan
  • Tracking
  • Budgeting

    • STAFFING MARKETING PROGRAMS

    Seven Staffing Marketing Programs

    1 Exotic Fruit Promotion

    2. Client Seminar

    3. Special Invitation

    4. Bonus Points Programs

    5. Gourmet Coffee & Cookie Promotion

    6. Pizza Party

    7. Video/CD Lending Library

    100 Guerilla Marketing Weapons

    Tips from the Bose Marketing Playbook

    Recap

    Resources

    Order

    INTERNATIONAL STAFFING UNIVERSITY

    2120 Main St. #260, Huntington Beach, CA 92648
    714.960.2800- Fax 714.960.6563 - 877.473.6732
    Contact us by e-mail here: info@istaffingu.com